EXPERIENCE
ASSISTRX
Senior Specialist, Marketing & Communications
March 2025 - Present
Marketing & Communications Specialist
June 2023 - Feb. 2025
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Directs organic social media content creation and strategy, driving a 125% increase in followers, 401% growth in reach and a 115% boost in engagements on LinkedIn.
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Spearheads digital marketing campaign strategy and execution through Salesforce Marketing Cloud, growing audience reach by 199% while reducing bounce and unsubscribe rates by 57% and 87%, respectively.
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Executes all press releases, webinars and industry trade publications, strengthening the organization’s position as a thought leader in specialty pharma.
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Manages the organization’s presence at leading conferences, coordinating over 80+ meetings with 215+ life sciences decision-makers, and executing collateral and session content, marketing campaigns and all end-to-end logistics.
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Leads crisis communications to uphold stakeholder confidence and ensure organizational stability during potential disruptions.
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Delivers graphic design, video editing, and website management support to elevate brand consistency and visual engagement.
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Assists in the planning and execution of quarterly organizational-wide town hall events.
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Coordinated the creation and distribution of 110+ internal communications tactics to over 1,600 employees through Q2 2023, achieving an average open rate of 76%.
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Supported 15+ employee rewards and recognition initiatives through Q2 2023 that strengthened company culture, boosted morale and reinforced organizational values across teams.
WALT DISNEY WORLD RESORT
Communications Intern, Public Affairs
June 2022 - June 2023
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Supported the publication of 100+ posts for Walt Disney World’s intranet site and social media channels with a variety of copywriting, video editing and graphic design tactics.
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Assisted in the development and execution of successful internal and external events, coordinating logistics with key media placements and internal stakeholders, and ensuring the attendance of over 200 participants.
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Increased awareness of company benefits and programs by developing and implementing comprehensive communication strategies, resulting in a 25% increase in employee participation.
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Spearheaded innovative communication and content strategies that engaged over 70,000 Cast Members, leading to widespread positive feedback and increased employee satisfaction.
FLORIDA MUNICIPAL POWER AGENCY
Public Relations Coordinator
Jan. 2022 - May 2022
Public Relations Intern
May 2021 - Dec. 2021
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Executed all internal communications initiatives, increasing readership and engagement by 15% through compelling content creation and targeted distribution strategies.
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Delivered key daily updates to stakeholders, keeping them informed and improving overall communication efficiency.
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Generated comprehensive media tracking reports, offering valuable data on brand visibility and social media impact.
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Photographed visually captivating staff headshots and event photographs, contributing to a consistent and professional organizational image.
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Created compelling graphic design elements for internal staff projects, enhancing the visual impact and effectiveness of communication materials.
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Developed comprehensive and detailed explanations of responsibilities for future interns, facilitating a smoother onboarding process and ensuring clarity in their roles and tasks.
EVÅŒK ADVERTISING
Social Media Intern
Jan. 2021 - May 2021
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Curated compelling social media content for a diverse portfolio of five company clients, each operating in distinct industries, including health care, ecotourism, food and beverage, financial, and communications sectors.
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Created graphic design content for company clients and for the Agency’s social media, with a combined ~4,000 reach.
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Collaborated on a successful social media campaign for a client's Instagram account, generating a total of 6,000 likes and increasing product awareness.
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Utilized Facebook's Paid Advertising to effectively promote clients, achieving high engagement rates and encouraging extensive content sharing within the target audience.
EDUCATION
2018-2021
UNIVERSITY OF CENTRAL FLORIDA
Bachelor of Arts in Advertising and Public Relations
Minor in Digital Media
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Awards: Magna Cum Laude, President’s Honor Roll, Dean’s Honor List
SKILLS
FLUENT IN
English | Spanish
WRITING STYLES
Associated Press (AP) Style
INDUSTRY KNOWLEDGE
Copywriting | Content Development | Crisis Communications | Digital Marketing | Event Management | External Communications | Graphic Design | Internal Communications | Media Relations | Public Affairs | Public Relations | Reputation Management | Social Media Management | Stakeholder Engagement | Video Editing | Web Design
SOFTWARE
Adobe Creative Cloud | Microsoft Office | WordPress | Salesforce | Salesforce Marketing Cloud
PROGRAMMING LANGUAGES
JavaScript | HTML | CSS
ORGANIZATIONS
Aug. 2020 - June 2023
Florida Public Relations Association
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Student-to-Professional Membership; Programming Committee Member
Nov. 2020 - Dec. 2021
Zeta Phi Eta
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National Professional Fraternity in Communication Arts and Sciences
Aug. 2020 - Dec. 2021
QUOTES Advertising and Public Relations Club
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University of Central Florida, Student Membership
