EVŌK ADVERTISING
Jan. 2021 - April 2021
SOCIAL MEDIA INTERN
Throughout my social media internship at Evōk Advertising, I collaborated with five clients spanning diverse industries, assisting them in achieving their social media objectives.
The advertising work I created for each client was spec work and encompassed a wide range of tasks, including graphic design, copywriting, content creation, content planning, paid social advertising, and executing social media campaigns.
GRAPHIC DESIGN
CLIENT WORK: Florida Department of Health - KnowYourHIVStatus
COMPANY WORK: EVŌK ADVERTISING
SOCIAL MEDIA COPYWRITING & CONTENT PLANNING
Ecotourism Florida, Go Energy Financial, Philadelphia Financial Credit Union, and Rebuilding Life of Lake Mary.
All content was published on all social media channels for each company (Twitter, Instagram, LinkedIn and Facebook)
SOCIAL MEDIA CAMPAIGN
SOCIAL MEDIA CAMPAIGN - #MyStatusMyPride
The KnowYourHIVStatus Instagram campaign, conducted in June 2021, featured a total of 18 posts, each showcasing a color from the iconic rainbow flag that symbolizes the LGBTQ+ community. The posts were strategically organized so that every three posts centered around a distinct color, and highlighted a specific aspect of the PRIDE acronym, with each letter also representing a concept related to the client's objectives (e.g., P represented "Protect with PrEP").
The campaign achieved considerable success, effectively reaching a large audience of Instagram users and generating awareness for both HIV and Pride Month. Notably, the post that received the most likes received over 650 interactions.